Insights Refined

Specialist Qualitative Coding, Survey Scripting & AI Data Verification.

 

​Welcome to Insights Refined, the specialist independent practice of Sarah O’Boyle with over 30 years of premier market research experience across the UK, US, and Canada. Delivering pristine thematic analysis and AI output verification for agencies, corporate brands, and public bodies.

Modern generative AI tools offer incredible processing speed. However, standalone algorithms frequently compromise on quality—hallucinating themes, duplicating categories, and flattening vital consumer or citizen nuance.

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There is no need to change your automated workflow. I simply provide the essential "Human-in-the-Loop" verification layer.

Whether handling public consultations, bespoke online surveys, or review platform data, I ensure the qualitative data you base strategic decisions on is completely bulletproof.

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